From Better Than Free by Kevin Kelly (Wired founding Editor):
When copies are super abundant, they become worthless.
When copies are super abundant, stuff which can't be copied becomes scarce and valuable.
When copies are free, you need to sell things which can not be copied.
...
A generative value is a quality or attribute that must be generated, grown, cultivated, nurtured. A generative thing can not be copied, cloned, faked, replicated, counterfeited, or reproduced. It is generated uniquely, in place, over time. In the digital arena, generative qualities add value to free copies, and therefore are something that can be sold.
Kevin Kelly is always ahead of the curve---except in our case. I've advanced resilience models so far that have generativity designed right into them in my latest book debuting in March, which I hope you'll all help support when we finally tell you how this week...
Here are the eight constructs which are also generative values, but actually have specific cross-domain values woven into them:
- Wellth
- Mastermind
- Engagement
- CRM
- Business Development
- Robustness
- Generativity
- Integroism
My new book will tell you how to leverage these key value basins for generative use.
In the meantime, I like what Kelly says. The only thing he doesn't do yet is 'dimensionalize' as I have in my resilience models across multiple value basins (memetic basins).

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