Mike R. Jay on Leadership

Do you need a website? Join me and find out.

On August 9th I will be interviewing Marc Beneteau, founder of BestCommerceTools.com.  Marc's company provides deeply discounted website design and ecommerce consulting services to coaches, self-employed professionals and other internet entrepreneurs.

Date: Tuesday, August 9, 2005
Time: 4:00 PM ET
Register Here  FREE

In this interview with Marc, you will learn how and why a website can help your business. You will also learn quick and cost-effective strategies to get your website designed, hosted, and e-commerce enabled at rock-bottom prices without sacrificing quality or usability. He will cover a number of strategies to do this and a quick rundown of the available technologies that support e-commerce. This interview is intended for internet dummies but will also cover some more advanced topics (keyword popularity analysis and search-engine optimization). After attending you will be ready to start the process of optimizing your website. The format of the interview will be conversational, so bring your questions. Please also be in front of the computer and connected to the internet as there will be some opportunities to view direct examples on the Internet.

Topics include:
-Why (almost) every self-employed professional needs a website
-Do your site yourself or hire a designer - the choices
-Web hosting and domain names - everything that you need to know
-What to put on your site - the overall structure and content of a good website
-Newsletters and auto-responders - the choices
-Website audio (talk to your visitors on your site - a powerful marketing tool)
-Digital downloads and ebooks - the ultimate money-maker
-Keyword popularity analysis and Search Engine Optimization (SEO)

HOW TO GUARANTEE SUCCESS IN COACHING

HOW TO GUARANTEE SUCCESS IN COACHING - $29
Led by Mike R. Jay, Master Business Coach
August 17, 2005 5:45 PM ET
1.5 hours

Most organizational coaching interventions are either sub-optimal or fail because the coach didn’t set the necessary conditions for success. When you front-load the strategy and tactics, the process itself becomes so efficient and effective that you can not only guarantee success, but engage in the work you are called to perform. In this fast-paced, intensive presentation, you’ll be inspired to reframe your own approach with information that will not light your own fire, but provide you with leverage and opportunity to inspire others to accomplish all they must.

More details on outcomes and learning objectives are here:
http://www.leadu.com/howtoguarantee/

Register here or at  http://www.teledevelop.com

Be Anything You Want To Be?

I guess in some ways I belabor this point of blank slate (that people can learn anything and behave in anyway they choose), but to me it’s woven its way into the fabric of our leadership and our society. Unfortunately, we are going to suffer greatly as a result. Both as individuals and as a collective.

Let me explain.

Because we place emphasis on learning and our ability to learn, we are losing sight of alignment, synergy and productivity.

I was listening to one of my Trend Reports this morning on the way to town and they were talking about how over the past 30 years that education has focused on self-esteem issues rather than on performance. Research is now telling us we are paying a huge price for this over-indulgence in blank slate—that if people have high self-esteem that they will perform better. Research is flat showing this is a flawed set of assumptions.

Marketing 2.0 Program

Join Mike Jay, Master Business Coach
Info: www.leadu.com/marketease

Bonus! Get Marketing 1.0 as a FREE Bonus: Includes more than 20 hours of audio, interviews and a step by step approach to establishing an Internet Marketing System!

From time to time, I run across paradigm shifts that present opportunities…such great shifts that if not examined at the flood, lead on to lost opportunities.

         "There is a tide in the affairs of men. Which taken at the flood, leads on to fortune; Omitted, all the voyage of their life Is bound in shallows and in miseries"

       Famous Julius Caesar quote by William Shakespeare

One such shift is occurring for those of us that like working in our pajamas and jogging suits and it has to do with email marketing. Without question, the barrage of information, and everything from a to z, including blogs to zaps are clamoring for attention and adding to the overall malaise of email.

Yet, I like you have to go through our snail mail everyday, even if it’s to dump 99% in the trash bin.

Once someone dumps you in the “unsubscribe” on email—you’re gone…and that’s happening with each and every misstep you take in your email marketing. There isn’t an person who has used email to market that isn’t seeing declines in conversion rates.

Someone once said, “do you know how to get a mailing list of 100,000 on email?" and an answer is, "start with 500,000!"

From April 12 until April 30, 2005, I plan to spend an intensive 3 weeks working with a small group of people as I make the shift myself to the new wave of direct mail marketing.

Do I plan to become a direct marketer?

No, not anymore than I plan to become a blogger, a newsletter writer, a trainer, a coach or consultant.

This 3-week period is a “wetware upgrade” that has to come along every once in a while when a paradigm shifts or you get left behind…or what’s worse, tossed from your path of purpose.

It’s three weeks to sharpen the saw with the people, things, and technology I need to make the leap from marketing 1.0 to 2.0.

In some ways, my life has NEVER been better!

I do what I want most of the time and make a contribution, what more could I ask?

Essentially I want it to stay that way; that’s why I’m offering you an opportunity to work up close with me as I learn what I need to learn to make the shift to the new paradigm and ride the new wave of prosperity (in all modes) that is waiting for each person on their own path. By watching me learn, you’ll be exposed to everything I do now, understanding what works, what doesn’t, but more than that, what we have to do to change and adapt to the new conditions we all face.

We’ll be working 3 times a week for 21 days for about an hour at a time with special sessions on Saturday mornings in the Eastern Time Zone for those who want extra work and help.

My own personal goals are simple:

1. Identify the new wave principles of direct marketing.
2. Implement the tools necessary to accomplish this online and asynchronously.
3. Move away from Direct Marketing 1.0 that depends on synchronous work for me and my staff.
4. Get my conversion rates into higher levels.
5. Get higher returns with less effort, so I can spend more time doing what I love to do.

If your goals are similar, or you’re ready to make the leap, come join me. The group will be limited so we get enough air time to discuss the issues. You’ll need to have internet access during the class, or if you’re listening to the audio, you can review the sessions. However, these sessions won’t be available to the public as this is for the most part proprietary material and will not be widely distributed.

These sessions will be fast and furious, you’ll need to come prepared to learn and learn fast, but what you’ll get in return is more than 30 years of marketing experience synthesized quickly. I’ll show you the actions I am taking and the ones I’m going to take to move to the next level…just listening in with a notepad is going to be reward enough for most people, but actually implementing a system as I’m going to do in those 3 weeks will pay enormous returns in my opinion.

I can’t guarantee you success, but I’ll guarantee you that you’ll learn a lot and perhaps get yourself unstuck from between the rock and hard place you’ve found yourself in.

The sessions will be at 1:30 PM Tuesday, Thursday and Saturday Eastern time for about one hour for three weeks. You’ll get approximately 9 hours of exposure over a period of 3 weeks to the materials that I’ll bring in from a variety of sources and we’ll literally work on this together. I’ll walk you through everything I’m doing as I do it and you can learn from my successes and failures.

If you are joining the program from Leadership University, there is a $100 materials fee that applies to this program for all the materials that I have to purchase to bring you this review of the state of the arts in this system. I’ll also provide you with a complete set of audio CDs to review at your own convenience as part of the fee you pay.

The non-LeadU fee for this 3 week program is only $197 if paid by April 6 and $297 if paid before class starts on April 12, 2005 at 1:30 PM ET.

Register Here before April 7 and save $100.

LeadU members, please register through CoachEvolution.com

Don’t miss this opportunity to take your own work to the next level.

By the time you finish this program, if you’re like me, you’ll be well on your way to earning back your tuition.

Mike Jay, Master Business Coach
www.leadu.com/marketease

Join Me at the IAF in Tampa

I want you to know about the IAF Conference 2005 Florida to be held in Tampa, June 9-11.  The IAF is my own trade association and I have the honor of being one of the presenters for this upcoming event. I recommend this event as an excellent opportunity to invest your training dollars.   In fact, let the IAF know that you heard about this event from me and they’ll give you the member rate of $575 to attend the conference--- saving you hundreds of dollars.

Instructions: To register go to the IAF website at www.iaf-world.org.  Select the non member conference rate.  Proceed thru the registration process.  On the payment page please enter in the coupon space "p refer" and click recaculate.  This will reduce your conference price to $575.00

The International Association of Facilitators  is the internationally recognized organization dedicated to helping professionals advance their careers and achieve real results for themselves, their clients, and their businesses through facilitation processes, techniques, and tools.  IAF's annual conference is the pinnacle event for facilitators from across the globe to come together for workshops, networking, and sessions that promote cutting-edge facilitation skills.

IAF Conference 2005 Florida will feature 70  workshops and sessions focused on the latest facilitation trends and techniques, consensus and team building, increasing productivity, change management, and more! See the schedule with session names, presenters & descriptions, by going to the IAF website and click on the PDF titled  IAF 2005 Conference Workshop Program. Then, click on the conference logo on the IAF website, learn more about the conference and register.  Get the sessions you want now while seats are still available.  Also, examine the full breakdown of our amazing Pre-Conference Workshops to be held June 8-9.  Review these one and two day intensive learning opportunities and find the one that is right for you.

I wish you a joyous and peaceful weekend.

Mike

Leadership & Lines of Evolution

During the past year, I’ve been studying a process called TRIZ.

What is TRIZ? TRIZ (pronounced TREEZ) is the Russian acronym for the Theory of Inventive Problem Solving. It is a proven algorithmic approach to solving system problems. It began in 1946 when the Russian engineer and scientist Genrich Altshuller discovered that the evolution of a system is not a random process, but is governed by certain objective laws. These laws can be used to consciously develop a system along its path of evolution — by determining and implementing innovations. [Source: http://www.aitriz.org/ ]

If you haven’t been exposed to this process, do whatever you have to do to expose yourself as soon as possible. At Leadership University, an introductory program is offered by TRIZ Innovator, Jack Hipple. This program was recorded to audio and is available at http://www.leadershipuniversity.com/TRIZ

Ok, with those attributions out of the way, let me say something about how the line of evolution, which is a TRIZ mainstay, applies to leadership.

I often call this process, orders of consequence, where a what if question or two, or the benefit chain is used to identify what comes next. In TRIZ, you can use the line of evolution process to create alignment by de-layering ideality…another TRIZ mainstay.

The reason that I’m writing about this concept relates to the concept of how leadership evolves over time. Usually this evolution is reactive to emerging conditions and is problem-oriented. What I’m suggesting to you here is that you begin to see leadership and evolution as a co-generative system. In other words, we can “affect” the future through leadership evolution.

Let me offer an example:

Think about leadership, say in an organization of 100 people. The somewhat normal or accepted process is to develop a strategic plan through any number of well-known strategic processes and to execute the strategy efficiently. (Let’s keep it simple for the teachable point of view I’m offering.) What I don’t see often is a line of evolution being used to enhance ideality, or the future desired state, except through one iteration.

Using the lines of evolution process, or what I often refer to as a developmental path, we engage the future through an iterative process and ask: “what happens next?” Or, “based on what we know now, how is the "what" going to evolve in the next iteration.

Back to the example:

Let’s say that the strategy says we’re going to develop 25% new products based on attractive quality creation (I’ll write about this soon), which is just customer focused product and service development. That sounds pretty good to everyone and it came from a lot of discussions around relying too much on current offerings, getting left behind in the competitive market, etc. etc.—all good strategy stuff.

Now, here’s what I’m asking you to do:

Ask the people in the organization to tell you what is the next iteration after this effort is placed in execution. What if you succeed, what if you don’t succeed? What is the next likely thing to occur…in the business, in the industry, in the world, as a result of this success or failure? As you look towards “why” you’re doing this, does "what next" take you there? Let me say that again…does what you do and how you do it, take you to the why?

In some cases, I’ll bet a dime to a donut that it takes you away from the present why.

The question then becomes, if the likely or probable lines of evolution take you away from the present why, then is the current “why” the why that needs to evolve? When you answer these questions, you’re going to have a different perspective on your leadership.

Using lines of evolution or a developmental path process creates insights and feedback on our leadership strategy and execution. While it seems silly to say that in a complex, emergent, and self-organizing world that we can impact proactively the lines of evolution in our organization, that’s exactly what I’m saying.

Most of leadership practiced today is reactive or retroactive. Lines of evolution are short and not often explored among the leadership constituency—which if you caught my drift above—involving everyone as a leader in the organization, at some level.

The Teachable Point of View:

Using dialogue, create a feed-forward system based on feedback on strategy and execution lines of evolution as viewed from all levels of the organization. Learn to ask, "what’s next", and if that’s next, what comes from that—asking yourself—as a result, am I closer to the “why” I’ve chosen…or do lines of evolution choose the “why?”

Once we know whether we’re adapting or reacting, the allocation of resources to increase higher probabilities of ROI (Return on Investment) becomes proactive, rather than reactive. It also creates a path, or line of sight that is in most cases, more efficient, effective and sustainable over time. These three elements are essential to creating confidence and support from the stakeholders.

Join us in our learning community for leadership development.

LeadU News: Nourish Your Mind

January 5, 2005
LeadU NEWS
Vol. 2, No. 1

Published Weekly on Fridays
(it's early this week so you can take advantage of our membership offer before the fee is increased!)

By Leadership University

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F E A T U R E D O P P O R T U N I T Y
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Are you ready to revitalize your career or business?

Is this the year you are committed to professional and personal growth?

Is so, there's still time to join Leadership University before the fee goes up!

Due to a backlog of projects, we have not yet posted the increased fees for LeadU on our websites. Our backlog is your gain.

You can still join Leadership University through Friday, January 7, for only $1,497 for lifetime membership. On Saturday, we will be updating the website with the new fee of $1,997. You can save $500 if you join this week.

http://www.leadu.com

Listed below are just a few of the courses offered in January, through LeadU and TeleDevelop that are included in your LeadU membership. You can see descriptions and register for individual classes at http://www.TeleDevelop.com

Or, you can join LeadU for a *one-time* lifetime fee of $1,497 (payment plans available) and never have to pay again for any classes offered through LeadU.*

*Fees for 3rd party materials are not included in your LeadU membership.

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Welcome New LeadU Members!

** Christine McDougall, Australia
** John Sweetnam, Canada

Remember, as a LeadU member, you can earn $250 when you refer a new participant to LeadU.

http://www.leadu.com

Missed an issue? LeadU NEWS Archives
http://www.leadu.com/news/

Subscribe to LeadU News:
http://www.teledevelop.com/LeadU/LUNSubscribe.htm

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LeadU Classes
Register today to reserve your place
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J A N U A R Y C L A S S E S

**LeadU Lifers, please go to http://www.leadu.com/forlife/ to register for classes. Use the username and password you received when you registered.

If you have not joined LeadU and wish to attend individual classes, please visit http://teledevelop.com to register.

21 Day Intention Program FREE!
Monday - Friday, 21 minutes for 21 days
Led by Lynda Schermerhorn
Begins, Monday, January 3, 2005
8:30 a.m. ET

CPR FOR THE SOUL: Creating Personal Resilience by Design ($297)
Led by Mike Jay
Mondays, January 3, 2005
7:45 p.m. ET, 1 hour

ARK Building 2005: Building Integral Business ($1,000)
Led by Mike R. Jay
40 weeks, staring Wednesday, January 5, 2005
7:45 p.m. ET, 1 hour

THE HUMAN SIDE OF YOUR ENTERPRISE, HR Planning for the Future ($20)
January 10, 2005
Led by Rita Bailey
10:00 AM EST 1 hour

BUILDING A COACHING CULTURE IN SMALL BUSINESS ($20)
Led By Susan Franzen
Monday, January 10, 2005
10:00 AM EST 1 hour

THE SMALL BUSINESS GUIDE TO USING Listening and Communication ($20)
Led by Susan Franzen
Monday, January 10, 2005
11:00 AM EST 1 hour

LIFE WITHOUT REGRETS! ($150)
Led by Barb Pierce, BEng, MBA, CD, Master Certified NLP and
Timeline Therapy Practitioner
Mondays, January 10 - February 14, 2005
2:00 PM EST 1 hour 15 minutes

ATTAINING RESULTS AND SPECIFIC OUTCOMES Through Coaching ($20)
Led By Susan Franzen
Tuesday, January 11, 2005
11:00 AM EST 1 hour

COACHMBA 5-1 ($297)
Led by Mike Jay
Tuesday, January 11, 2005
3:00 p.m. EST, 13 weeks

WHAT THE HECKS A BLOG ANYWAY? And Why You MUST Have One for Your Business! FREE!
Led by Patsi Krakoff and Denise Wakeman
Tuesday, January 11, 2005
8:45 PM EST

ARK Building 2005: Creating Financial Leverage ($39)
Led by Mike R. Jay
Wednesday, January 12, 2005
7:45 p.m.

WOMEN, AMBITION, & LEADERSHIP ($87)
Led by Manya Arond-Thomas, M.D.
Thursdays, January 13 - January 20, 2005
12:00 PM EST 1 hour 15 minutes

SMALL BUSINESS LEADERSHIP 101 (free)
The Foundation of Success
Led by Mike R. Jay
Thursday, January 13, 2005
2:00 PM EST 1 hour

ARK Building 2005: SWIRL Dynamics ($39)
Led by Mike R. Jay
Wednesday, January 19, 2005
7:45 p.m.

SMALL BUSINESS LEADERSHIP 102 (free)
Leadership for Sustainable Success
Led by: Mike R. Jay
Thursday, January 20, 2005
2:00 PM EST 1 hour

INTRODUCTION TO SWIRL DYNAMICS ($297)
Led by Mike R. Jay
Monday, January 24, 2005
10:00 a.m. ET

ARK Building 2005: Buy-Bye Middle Class ($39)
Led by Mike R. Jay
Wednesday, January 26, 2005
7:45 p.m.

REISS QUALIFICATION LEVEL 1 ($197)
Led by Mike R. Jay
4 weeks, Thursdays, January 27, 2005
2:00 p.m. ET, 2 hours

F U T U R E C L A S S E S

You can register for all these classes and more at
http://www.TeleDevelop.com

GETTING THE BEST OUT OF YOUR STAFF: EFFECTIVE INTERVIEWING
AND COUNSELLING SKILLS

THE GOAL GETTER COURSE

AN INTRODUCTION TO TRIZ

SEARCH ENGINE SUCCESS – HOW TO COME OUT ON TOP

THE POWER OF FORGIVENESS – (NEW DATE)

JOIN THE BLOG REVOLUTION! THE NON-TECHIE GUIDE TO
SETTING UP A BLOG FOR YOUR BUSINESS

DEVELOP AND MARKET A SUCCESSFUL TELECLASS THROUGH
TELEDEVELOP

SMALL BUSINESS LEADERSHIP 102
LEADERSHIP FOR SUSTAINABLE RESULTS

FINDING THE RIGHT PERSON FOR THE JOB – RECRUITMENT
AND SELECTION

INVENTIVE PROBLEM SOLVING WITH TRIZ

THE ART OF THE DEAL – USING JOINT VENTURES TO EXPLODE YOUR BUSINESS

INTRODUCTION TO SWIRL DYNAMICS: CREATING SUSTAINABLE NETWORK DESIGN

MAXIMIZE YOUR MIND!

THE GOOD, THE BAD, THE INDIFFERENT: HOW EFFECTIVE STAFF APPRAISALS
HELP YOU DECIDE

REISS QUALIFICATION LEVEL 1

21 DAY INTENTION PROGRAM

BUILDING YOUR OWN SALES FORCE FOR FREE – SECRET AFFILIATE STRATEGIES
OF SUCCESSFUL ONLINE MARKETERS

EARNING PROFITS FORM OTHER BUSINESS OWNERS’ PRODUCTS

THE BASICS OF ECOMMERCE – WHAT EVERY BUSINESS OWNER SHOULD KNOW

RELATIONSHIP MARKETING – THE SECRET TO EXPLODING YOUR SALES

EMERGENICS

VIRAL MARKETING STRATEGIES

MINDFUL LEADERSHIP

REISS QUALIFICATION LEVEL 2

COACHING NETWORK RESILIENCE

SPIRAL COACHING

Details and Registration for All Classes on TeleDevelop.com
http://www.TeleDevelop.com

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TELEDEVELOP.COM NEEDS YOU!
============================
We are planning our 2005 schedule and we want you. If you have something to teach, now's the time to get it on the schedule for the 2005. LeadU members get free listings in LeadU News. For even more exposure, list your class on TeleDevelop.com as well.

http://www.TeleDevelop.com

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If you are not a member and wish to take these classes you may purchase them independently or pay $1,497 to purchase the "Leadership Development System" which includes all these and future classes developed through the LeadU Undergraduate Program. The $1,497 fee will be for undergraduate courses ONLY. The development of the curriculum is ongoing and loaded with classes in several of the schools. Payment plans available.

Leadership University is open for enrollment to the public at this time. Information is located at http://www.leadu.com

We look forward to your participation in LeadU!

The LeadU Team
http://www.leadu.com

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JOIN TODAY FOR LIFETIME TUITION IN LEADERSHIP UNIVERSITY
Payment plan available.

B\Coaches join here:
http://www.leadu.com/lifetime

All others:
http://www.leadu.com/5

Only those who have joined LeadU will be able to make referrals and earn $250 in commission for each one.

© Copyright 2004. Leadership University, All Rights Reserved. This information may not be distributed, stored, reproduced, copied or referenced without specific written permission of Leadership University.

Disclaimer:

Leadership University makes no claims to the efficacy of this product, assumes no responsibility for its use and reserves the right to change, modify, adapt or remove anything from the program for future sales.