Mike R. Jay on Leadership

Do you need a website? Join me and find out.

On August 9th I will be interviewing Marc Beneteau, founder of BestCommerceTools.com.  Marc's company provides deeply discounted website design and ecommerce consulting services to coaches, self-employed professionals and other internet entrepreneurs.

Date: Tuesday, August 9, 2005
Time: 4:00 PM ET
Register Here  FREE

In this interview with Marc, you will learn how and why a website can help your business. You will also learn quick and cost-effective strategies to get your website designed, hosted, and e-commerce enabled at rock-bottom prices without sacrificing quality or usability. He will cover a number of strategies to do this and a quick rundown of the available technologies that support e-commerce. This interview is intended for internet dummies but will also cover some more advanced topics (keyword popularity analysis and search-engine optimization). After attending you will be ready to start the process of optimizing your website. The format of the interview will be conversational, so bring your questions. Please also be in front of the computer and connected to the internet as there will be some opportunities to view direct examples on the Internet.

Topics include:
-Why (almost) every self-employed professional needs a website
-Do your site yourself or hire a designer - the choices
-Web hosting and domain names - everything that you need to know
-What to put on your site - the overall structure and content of a good website
-Newsletters and auto-responders - the choices
-Website audio (talk to your visitors on your site - a powerful marketing tool)
-Digital downloads and ebooks - the ultimate money-maker
-Keyword popularity analysis and Search Engine Optimization (SEO)

Marketing 2.0 Intensive with Mike R. Jay, Master Business Coach

In the Marketing 1.0 Intensive Mike led in 2001, participants discovered how to create a website that sells, create a database marketing system online www.ecomincs.com , capture interest and permission, how to incorporate an online ezine or newsletter and to create a shopping cart system that provided ecommerce capability like www.ecomincs.com.

Mike shared with you how to drive traffic to this site and how to create a product online in 21 days with the www.yellowbrickroadmarketingonline.com system.

Between 2001 and 2004 Mike interviewed leading edge marketers representing millions of dollars in products sold and has made those interviews available as a bonus for the Marketing 2.0 Intensive, along with the product creation system called Yellow Brick Road.

You’ll also pick up as a bonus candid interviews with successful coaches and Mike’s interviews on how to market coaching, consulting and training in two lively 1 hour sessions.

When you join our small working group in the Marketing 2.0 Intensive, Mike is going to quickly review the steps to implementing the above system in the first two sessions, giving you a chance to make up for lost ground, or fine-tuning you’re the Marketing 1.0 System you have or are putting in place.

Once the review is complete, Mike is going to share with you the leading edge marketing tools that he is finding and implementing. Mike continually researches successful marketing systems for individuals and professionals, filtering those that are one-night successes and harvesting the continuous tried and true principles from marketing programs around the Internet World.

In the past two years, declining conversion of email marketing has led to rapid innovation incorporating tried and true relationship marketing systems. With blogs the bursting onto the scene, Mike has discovered several new angles on how to quickly get your relationship marketing program moving and increase email conversion, as well as deepening the relationship with your current clients and future prospects with direct marketing techniques that have been proven over time.

Instead of spending significant amounts of money on large mass mailing direct marketing campaigns, Mike has discovered systems that allow you to target prospects and clients with micro-direct systems, which are automated and asynchronous. These kinds of systems map onto your present marketing programs and provide you with deeper penetration, real-time sales ability and consistent relationship marketing synergy.

This Integrated Marketing System can be duplicated by anyone who understands the mechanics of the system basics.

If you’re serious about maintaining your growth, independence and success as a independent service provider, this system is a tool that can assure you additional success. Mike has identified very specific targeted campaigns he’ll share with you that you can use to get things stirred up in your area of expertise.

In today’s world, where everyone is too busy, out of time and distracted by the cacaphony of promotion, you need to find a way to continue to nurture the relationships you have with your current clientbase, as well as identify new ideal clients that will provide you with new revenues and growth.

The tide is turning in independent professional services and whether you’re in medicine, plumbing, coaching or consulting, Marketing 2.0 has something that you can use to improve your revenues immediately.

Don’t miss this single opportunity to work closely with a successful Master Business Coach. Mike has admitted he’s going through his own “wetware” upgrade in Marketing 2.0. There won’t be another opportunity in 2005 to study with a group of people who are learning and applying these leading edge methodologies.

Along with the bonuses Mike has provided above…you’ll get all the audio that’s recorded for this program on CD to relisten to over and over again, along with the digital audio of each conference call provided to you within 1 business day for your review and integration.

If you need more information, join us for an overview of the program on April 6, 2005, just in time to take advantage of the last day of our discounted program. Instead of paying $297 for this program, you can purchase a seat for $197 before April 7, 2005 by visiting the links here: http://www.leadu.com/marketease.

ARK Building 2005: Marketing Intensive 2.0 – F*REE
Led by Mike Jay, Master Business Coach
Wednesday, April 6, 2005
5:45 p.m. ET

Mike Jay is going to preview his Marketing 2.0 Intensive program that will be held From April 12 until April 30, 2005. Mike plans to spend an intensive 3 weeks working with a small group of people as he makes the shift to the new wave of professional relationship marketing. We will record this program and provide it to all who register.

There is one promise, the program won’t be boring!<G>

Register Here

Information on all ARK Building Classes here.

Marketing 2.0 Program

Join Mike Jay, Master Business Coach
Info: www.leadu.com/marketease

Bonus! Get Marketing 1.0 as a FREE Bonus: Includes more than 20 hours of audio, interviews and a step by step approach to establishing an Internet Marketing System!

From time to time, I run across paradigm shifts that present opportunities…such great shifts that if not examined at the flood, lead on to lost opportunities.

         "There is a tide in the affairs of men. Which taken at the flood, leads on to fortune; Omitted, all the voyage of their life Is bound in shallows and in miseries"

       Famous Julius Caesar quote by William Shakespeare

One such shift is occurring for those of us that like working in our pajamas and jogging suits and it has to do with email marketing. Without question, the barrage of information, and everything from a to z, including blogs to zaps are clamoring for attention and adding to the overall malaise of email.

Yet, I like you have to go through our snail mail everyday, even if it’s to dump 99% in the trash bin.

Once someone dumps you in the “unsubscribe” on email—you’re gone…and that’s happening with each and every misstep you take in your email marketing. There isn’t an person who has used email to market that isn’t seeing declines in conversion rates.

Someone once said, “do you know how to get a mailing list of 100,000 on email?" and an answer is, "start with 500,000!"

From April 12 until April 30, 2005, I plan to spend an intensive 3 weeks working with a small group of people as I make the shift myself to the new wave of direct mail marketing.

Do I plan to become a direct marketer?

No, not anymore than I plan to become a blogger, a newsletter writer, a trainer, a coach or consultant.

This 3-week period is a “wetware upgrade” that has to come along every once in a while when a paradigm shifts or you get left behind…or what’s worse, tossed from your path of purpose.

It’s three weeks to sharpen the saw with the people, things, and technology I need to make the leap from marketing 1.0 to 2.0.

In some ways, my life has NEVER been better!

I do what I want most of the time and make a contribution, what more could I ask?

Essentially I want it to stay that way; that’s why I’m offering you an opportunity to work up close with me as I learn what I need to learn to make the shift to the new paradigm and ride the new wave of prosperity (in all modes) that is waiting for each person on their own path. By watching me learn, you’ll be exposed to everything I do now, understanding what works, what doesn’t, but more than that, what we have to do to change and adapt to the new conditions we all face.

We’ll be working 3 times a week for 21 days for about an hour at a time with special sessions on Saturday mornings in the Eastern Time Zone for those who want extra work and help.

My own personal goals are simple:

1. Identify the new wave principles of direct marketing.
2. Implement the tools necessary to accomplish this online and asynchronously.
3. Move away from Direct Marketing 1.0 that depends on synchronous work for me and my staff.
4. Get my conversion rates into higher levels.
5. Get higher returns with less effort, so I can spend more time doing what I love to do.

If your goals are similar, or you’re ready to make the leap, come join me. The group will be limited so we get enough air time to discuss the issues. You’ll need to have internet access during the class, or if you’re listening to the audio, you can review the sessions. However, these sessions won’t be available to the public as this is for the most part proprietary material and will not be widely distributed.

These sessions will be fast and furious, you’ll need to come prepared to learn and learn fast, but what you’ll get in return is more than 30 years of marketing experience synthesized quickly. I’ll show you the actions I am taking and the ones I’m going to take to move to the next level…just listening in with a notepad is going to be reward enough for most people, but actually implementing a system as I’m going to do in those 3 weeks will pay enormous returns in my opinion.

I can’t guarantee you success, but I’ll guarantee you that you’ll learn a lot and perhaps get yourself unstuck from between the rock and hard place you’ve found yourself in.

The sessions will be at 1:30 PM Tuesday, Thursday and Saturday Eastern time for about one hour for three weeks. You’ll get approximately 9 hours of exposure over a period of 3 weeks to the materials that I’ll bring in from a variety of sources and we’ll literally work on this together. I’ll walk you through everything I’m doing as I do it and you can learn from my successes and failures.

If you are joining the program from Leadership University, there is a $100 materials fee that applies to this program for all the materials that I have to purchase to bring you this review of the state of the arts in this system. I’ll also provide you with a complete set of audio CDs to review at your own convenience as part of the fee you pay.

The non-LeadU fee for this 3 week program is only $197 if paid by April 6 and $297 if paid before class starts on April 12, 2005 at 1:30 PM ET.

Register Here before April 7 and save $100.

LeadU members, please register through CoachEvolution.com

Don’t miss this opportunity to take your own work to the next level.

By the time you finish this program, if you’re like me, you’ll be well on your way to earning back your tuition.

Mike Jay, Master Business Coach
www.leadu.com/marketease